Friday, September 25, 2009

The Pecking Order

The pecking order is alive and well in the event industry.

Let me explain.

What's the first thing you think about ordering when you decide to plan your wedding day?
The reception hall.

The next thing? Probably catering.

The next thing? Probably the DJ's.

The next thing? Probably the photographer.

Somewhere at the very bottom, you have the videographer. For whatever reason, the videographer is always amongst the last things picked when planning an event such as a wedding or a sweet sixteen.

Why is that?

It may have something to do with the way videographers operate during the actual event. During the event, they don't speak (or very rarely speak) and are the least intrusive.

With DJ's, you hear and see everything that they do. They are flashy and talkative throughout the event. 

Sometimes, photographers like to set their shots and so they can also be talkative and somewhat intrusive.

I'm here to propose...no, not a wedding proposal. I'm here to propose a change to the line of thinking that video is the least or next to the least important of all aspects of an event.

You probably won't remember the food you ate, you may not remember most of the music you played and you won't remember your parents' speeches the further you get away from the event.

When you get a finished video from I Do Video, all of those memories come back.

Not to be morbid, but God forbid you lose someone in your family, you may want those memories of happiness on video. All of the memories you had of that loved one will come back if you hear their voice as it was.

As with most every post in this blog, video (whether shooting a Sweet 16 or wedding or prom) gains value over time.

The pecking order needs to change and I hope that those that read are convinced as well.

No comments:

Post a Comment